Passionate about Music & Culture

A marketer and creative consultant passionate about music and culture, my experience spans over a decade in the music industry, where I've dedicated my efforts to promote the best of Hong Kong's music. Co-founding Bitetone, one of the earliest online magazines focusing on the burgeoning indie music scene from the Greater China Area, and Ear Up Music, a government-funded program, and the first of its kind locally, that has helped countless Hong Kong bands and musicians hit stages around the world.

 

As a second-generation Chinese American caught between San Francisco and Hong Kong, I've rocked different hats throughout my career—sales, marketing, artist management, writing, and now, hosting a podcast. Beyond work, I’m a diehard metalhead, have a fine appreciation for technical garments, and a big appetite for burritos and spring rolls. 


You can find me through the podcast "The Way Into the Dragon" talking about culture and Hong Kong films. Feel free to reach out if you have a project you'd like to discuss, need advice, or simply want to know who my all-time favorite metal band is (hint: it depends). :)

 

I am currently based in the SF Bay Area.



Skills and Expertise

Past Clients (Selection)

Get in touch at edwin@bitetone.com